Movinga is an online relocation platform. The people who conducted the move (called partners or hauliers) used a web-app called the Partner App.
A new feature was created to make the life of the Movinga Ops agents ( they assign the move to partners) easier.
What did I do?
Ideation sessions with the team and stakeholders.
Creating concepts and user flows to present to the Ops team.
Iterate based on feedback.
Final high fidelity mockups
Some moves were not picked up by the partners, due to various reasons (not a good price, or too complex of a move etc.). These moves were sold to the partners manually at a lower margin (for Movinga) and hence they were called Offers.
"I don't want to keep sending individual offers manually to all the Hauliers. This is very time consuming!"
feedback from user interviews
Manual dispatching
Since the process was not automated, the move dispatch had to be done manually
Possibility of bargaining
A phone conversation to book the move always led to the movers negotiating the price
Time consuming
Only one offer could be sent to a partner at a time, and if they reject, another one had to be found and so on...
Design of the 'Send Offer' feature for the Ops-tool (the web-app used by ops agents to dispatch moves)
In close collaboration with the Ops-team, PM and the teach lead, we created the new automated workflow, which was very exciting to say the least!
The new workflow resulted in new features for the Ops-tool (the web app used by ops agents) and the Partner App
The new feature helped the Ops agents save a lot of manual work, and reduced the move booking time in all the markets, but most notably in Germany (Movinga was also active in France and Sweden)
519
number of offers sent per month
16%
offer acceptance rate
68%
reduction in time to assign a move
