The Job description page (JDP) has among the highest traffic on the job search platform HeyJobs. We wanted to improve the conversion rate of applications from the JDP, and optimise the usability of this page.
what i actually did?
• Led the end-to-end design (discovery, user tests, final designs and everything in between).
• Pushed for a simpler "save job" CTA.
• Competitive and best practices analysis.
• Experiment planning with the PM.
Completion time
7 weeks (approx.)
The first fold
The first fold was cluttered with too much info which was not that important.
Company info
Information about the company was missing, which led users to google the company and hence leave the JDP.
Time of publishing
"Recently posted" was not good enough for the users. They wanted more granular info.
CTAs
The CTAs, such as "Save job" and "Similar jobs" were not at their optimal positions.
An ideation workshop was held with stakeholders to come up with solutions.
We conducted remote usability tests with 7 participants.
Company benefits were not considered important
It helps to see if the job matches the user's skillsets (that they fill up in their profile)
Company ratings (such as Kununu ratings) were received well
"Recruiter response time" was very helpful, since many recruiters take very long to respond, or never get back
There were totally 11 experiments planned over a course of several months, which would finally lead to the creation of the final design, which we call the 'Vision JDP'.
(Click on the image to view 2 more screens)
* These are the results for optimisations for the first fold only (as of Sep 2024)
2.1%
increase in clicks on 'Apply now' button, indicating improved user engagement
2.4%
increase in applications submitted, reflecting a more streamlined and effective user journey
0.74%
reduction in bounce rate on the JDP, signaling stronger user interest and engagement with the content
105%
increase in the number of jobs being saved, with no difference in the application submissions
Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.