HeyJobs is a job search platform for essential workers. A job application automatically creates a user profile with HeyJobs. But turns out nobody wants to visit the profile or keep it up to date.
what i actually did?
• Led the end-to-end design (discovery, user tests, final designs and everything in between).
• Pushed for a simpler solution based on user feedback and developer resource constrains.
• Communicating with stakeholders and keeping them updated about design decisions.
• Planning the release with PM and developers.
Completion time
7 weeks (approx.)
Low profile visits
Users donʼt visit their profile, many do not even know it exists
Lack of incentive
Users donʼt see the value in completing the profile
Broad searcher's problem
A need to receive job recommendations for many job types, and in multiple locations for the same user
Privacy concerns
"Will my salary data be shared publicly?"
The solution was to add more data points to the profile, distribute it meaningfully, and to lead users to visit the profile, and make them understand what they get to gain with an up-to-date profile.
what Value does it bring to the user?
• More control over profile data
• Better job recommendations
what Value does it bring to heyjobs?
• Get to know the users better
• Starting point to build other features (Eg. CV parser)
3x
increase in number of unique profile visits, indicating success of the 'Hook to Profile' feature
3x
increase in total number of active users with qualified profile data
40%
conversion rate of the snackbar, significantly increasing the number of users who completed their profiles within the same session
Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.