Superchat Instagram post (concept)

Superchat • 2025 • Graphic design, Art direction

Overview

As a part of their design challenge, I was tasked with creating Instagram post for a campaign "Things people actually say on Live chat". The design had to follow their brand guidelines, and be bold and funny.

Research

I studied the social media account of Superchat, and their competitors Zendesk, Intercom to see the language and communication style, and used actual chatbots to see what kind of responses are being generated.

The final design

A carousel with a cover image, and 3 funny scenarios (funny in my opinion, at least :D)

Have a project in mind?

Feel free to reach out at mnhariprasad@gmail.com to discuss your project! I’d love to help design a new website, elevate an existing one, or collaborate on any digital product ideas you have. I also specialize in creating logos, brochures, album art, and a wide range of graphic design and illustration work. You can stalk me on LinkedIn, Behance, or Instagram.